2017 was a transformative year for our
E‑Commerce Division, which now employs more than 400 people. These e‑commerce experts helped generate strong double-digit growth in 2017 across our E‑commerce business. In fact, e‑commerce now represents approximately 11 percent of Newell Brands’ revenues.
The E‑commerce team developed a competitive advantage by leveraging talented people and world-class technology, focusing intensely on driving results and activating nimbly across our portfolio of brands. As a result, this advantaged capability generated strong double-digit sales growth across three e‑commerce channels: pure-play partners, retailer.com sites and our own brands’ individual direct-to-consumer sites.
Approximately
11%
of revenues
More than
400
people employed
While 2017 was an incredible step forward for our E‑commerce Division, we’re excited for the significant opportunity to expand our global footprint moving forward.
One of the most strategic e‑commerce highlights of 2017 was an exclusive Newell Brands two-day event held in partnership with Amazon.com in January. The event functioned as a website takeover, with Amazon.com offering consumers 16 Newell Deals of the Day and an assortment of 500+ product offerings across our brands.
Over the promotional period, the team generated 466 million impressions online. This was a first for Newell Brands with any retail partner, showcasing the value of our extensive portfolio of writing, outdoor, baby gear, kitchen appliances, home fragrance products and more.
Building on the success of our E‑commerce Division in 2017, the team is focused on accelerating growth across the globe. And after applying learnings and principles from our success in North America to the local consumer shopping behaviors abroad, we’re positioned for accelerated growth in new markets, particularly in Europe, Australia, China, India, Japan and Latin America.
Newell Brands’ investment — both fiscally and strategically — in e‑commerce is a prime example of identifying opportunities and capitalizing on their potential to enhance brand awareness, drive continued market share gains and accelerate growth across our portfolio of brands.
2017 was a transformative year for our E‑commerce Division, which now employs more than 400 people. These e‑commerce experts helped generate strong double‑digit growth in 2017 across our e‑commerce business. In fact, e‑commerce now represents approximately 11 percent of Newell Brands’ net sales.
Already known for its expressive aromas, Yankee Candle doubled down on the power of scented candles to create intimate connections with consumers by introducing Personalized Photo Candles that commemorate fun occasions, capture a moment in time for a selfie‑obsessed generation and help enhance home décor.
