Last October, Calphalon cemented its leadership in the cookware industry by solving an everyday kitchen dilemma — space.
Caleb Gossens, an Industrial Designer at our Design Center in Kalamazoo, Michigan
Accessibility and organization are the biggest pain points everyone with cookware deals with. So how can we make storing and using cookware easier?
The Calphalon Premier™ Space Saving Cookware — a first‑of‑its‑kind innovation — securely stacks to save 30 percent more space*. The unique design allows for the cookware to stack and nest in any order**, making it easy for home chefs to stack and store the product any way they want.
Ever wonder how such a revolutionary idea comes to fruition? We asked Caleb Gossens, an Industrial Designer at our Design Center in Kalamazoo, Michigan, just that.
The concept for space saving cookware came about when Caleb was considering and reviewing previously developed ideas to solve the cookware clutter issue that many consumers face.
“Accessibility and organization are the biggest pain points everyone with cookware deals with,” said Caleb. “So how can we make storing and using cookware easier?”
He began brainstorming the parameters that would successfully accomplish the following goal: being able to nest a full line of cookware — not just a couple of pieces — in any order without compromising on the size of the cookware. This would maximize space and help organize the cupboard, improving convenience and consumer experience with cookware storage.
From there, Caleb began designing. After positive feedback from his Design Center teammates, he prepared his prototype and pitched his design to the leadership team in Kalamazoo — and it was well received.
Calphalon’s brand leaders then fast‑tracked the concept immediately into product testing where it was met with extremely high testing scores.
Working closely with the engineering, manufacturing, design and brand teams, Caleb led the industrial design of the product and developed an aesthetic that incorporated the premium durable and functional qualities of the Calphalon brand.
Fast forward to October, the Calphalon Premier™ Space Saving Cookware hit the shelves to great success in the consumer market. During the fourth quarter, the line accounted for approximately 15 percent of Calphalon’s Cookware sales, and the 10‑piece set, which includes every individual Space Saving piece, was one of the brand’s best‑selling offerings.
The overall success of the launch proves one of Newell Brands’ driving precepts — that an innovative concept paired with smart execution results in remarkable returns.
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*Average space saved vs. like non‑stacking Calphalon cookware items when stacked with like‑diameter Premier Space Saving items
**Cookware must have same diameter