Products & Services

Helping Our Clients Build for the
Future with Today’s Experienced
Financial Professionals

At the heart of MassMutual is our team of nearly 6,500 dedicated financial professionals. Backed by more than 170 years of experience, they help people navigate some of the biggest decisions of their lives, offering guidance on how to protect their families, grow their assets, establish income streams for retirement, and more.

Affiliated financial professionals apply their passion and knowledge to help our clients build financial security, bringing insights gained through the personal relationships they develop over time.

Today, several trends are in motion that highlight the need for trusted, holistic financial guidance. As our population ages, many financial service providers are preparing for a massive, multigenerational wealth transfer, in which $84 trillion shifts to the next generation by 2045.See footnote 20

At the same time, nearly half of Americans (48 percent) believe they won’t have enough saved for retirement,See footnote 21 forecasting a looming crisis as many prepare to leave the workforce.

For all, there is a growing desire for simple, seamless experiences, and while technology is essential in making this possible, people want a human connection to help them navigate this landscape and confidently plan for the future.

$84T of wealth expected to shift to
the next generation by 2045See footnote 20

48% of Americans believe they won’t
have enough saved for retirementSee footnote 21

These parallel trends all point to the importance of trustworthy financial guidance, and MassMutual is investing in what has long been one of our greatest strengths — our network of financial professionals. We firmly believe in combining the power of personal connection with seamless digital capabilities.

Building Consumer Demand
for Financial Guidance

41% of affluent consumers consider MassMutual
a brand they will work with 61K prospective clients connected with
local financial professionals

In keeping with our commitment to mutuality, we also see a tremendous opportunity to reach even more people by expanding our presence and offering our solutions in new and enhanced ways, connecting with individuals through independent advisors and banks, or at their jobs.

Guidance at the Center

MassMutual continues to view the guidance of our financial professionals as central to the value we deliver to clients. In 2024, our brand metrics show a steady increase in consumer demand for MassMutual financial professionals.

Supporting the Success of Financial Professionals and Their Clients with Investments in Technology

Since 2021, Advisor360° has provided a consolidated and secure platform for financial professionals to gain seamless, comprehensive access to clients’ financial investments and protection portfolios. In 2024, we enriched Advisor360° with major developments that support financial efficiency and client satisfaction, improve mobile experiences for financial professionals and their clients, enhance insurance integration, strengthen digital onboarding, and more. Looking ahead, we’ll continue to invest in technology, streamlining and developing digital solutions that give our financial professionals more time and better tools for working with their clients.

Expanding Wealth Management Solutions

In today’s world, where economic change and financial innovation have made personal investing more complex than ever, MassMutual provides the financial advice and solutions Americans need. As our clients’ financial lives become more dynamic, our continued investment in world-class wealth management capabilities means we can meet their needs in ever more customized and sophisticated ways.

Building Better Futures with MMLIS

MassMutual is committed to helping a growing number of Americans achieve their financial goals through our subsidiary MMLIS, a top ranked independent broker dealerSee footnote 23 and registered investment advisor in the country. Our network of financial professionals supports clients with growing and preserving wealth through different life stages and for future generations, offering thousands of investment solutions and an industry-leading investment advisory platform. Representing more than $274 billion in client assets, MMLIS is also one of the largest distributors of mutual funds, variable annuities, and variable life insurance in the U.S.

MMLIS Client AssetsSee footnote 22
(in Billions)

Bar chart of MMLIS Client Assets from 2020 to 2024
$274B in client assets managed by MMLISSee footnote 22

Offering a Broad Spectrum of Opportunities

Our wide range of capabilities helps us to match products and services to client needs, managing their financial big picture throughout different life stages and for future generations. Wealth Management solutions include:

Forging New Paths and Expanding Our Wealth Management Solutions

As dynamic economic trends affect how families invest and plan for their goals, we continue to integrate more sophisticated solutions to help navigate the financial landscape.

Securing a Legacy for Future Generations

For clients growing their savings for retirement, creating a plan to transfer wealth, or protecting assets for future generations, MassMutual Private Wealth & Trust, our federally chartered trust company, helps to preserve, grow, and transfer wealth to the people and causes that matter most to them.

By partnering with local financial professionals, MassMutual Private Wealth & Trust helps to secure individual and family assets with comprehensive trust and fiduciary expertise, including wealth management, investment management, and family office services.

Serving the Wealth Management Marketplace with Flourish

As an independently operating subsidiary of MassMutual, Flourish supports independent registered investment advisors with products serving the wealth management space. Through Flourish, MassMutual has expanded our existing product suite and strengthened our ability to deliver financial guidance while providing the best technology to advisors and their clients. The Flourish flagship product, Flourish Cash, grew deposits by over 30 percent in 2024 and added 200 wealth management firms to its client base, representing more than $1.5 trillion in AUM.

  1. Cerulli Anticipates $84 Trillion in Wealth Transfers Through 2045, Cerulli, January 2022
  2. Q3 2024 MassMutual Consumer Spending & Saving Index
  3. Includes total client assets for MML Investors Services, LLC and MassMutual Private Wealth & Trust.
  4. Top Independent Broker-Dealers in the USA | 5-Star Broker-Dealers, InvestmentNews

MMLIS Client AssetsSee footnote 22
(in Billions)

Footnote 22. Includes total client assets for MML Investors Services, LLC and MassMutual Private Wealth & Trust.