Ethical Business
Ethical marketing
We market our products based on quality, efficacy, safety and value. We seek to ensure that our promotional materials help healthcare professionals and patients understand the clinical profile of our products, including the benefits and the risks, and are accurate, truthful and consistent with approved product labeling and applicable law. We interact with healthcare professionals, patient advocacy groups, payers and others in a way that does not have, nor appear to have, an improper influence on their decisions. As members of the Pharmaceutical Research and Manufacturers of America, (PhRMA), the International Federation of Pharmaceutical Manufacturers & Associations (IFPMA) and the European Federation of Pharmaceutical Industries and Associations (EFPIA), we adhere to industry guidelines and other regulations, engaging with healthcare professionals only in a manner that is consistent with our policies and conducive to educational, clinical or scientific discussions.
Ethics and compliance communications
- Several communications each year from the CEO and CCEO on integrity-related topics including company values, our Principles of Integrity, and anti-bribery policy training and compliance.
- An “I” in Integrity initiative has been rolled out across the company.
- A series of articles published throughout the year by the Compliance and Ethics department, based on real incidents, is intended to provide employees with a greater awareness of how to identify and escalate potential concerns.
- The Compliance and Ethics department publishes regular articles on our internal news platform to support our commitment to ethics and integrity.
