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Flooring Rest of World

Expanding Sales Through
International Growth in
130+
Countries

Mohawk’s Flooring Rest of World segment spans a variety of product categories –from laminate and sheet vinyl to LVT, wood flooring, carpet tile, insulation panels and boards. We have the expertise, technology and resources to create superior products, along with the local market knowledge essential to deliver truly differentiated performance. As we expand into new markets and categories, we share techniques and processes across geographies –while relying on market insights from the local leadership teams who know their regions best. This strategy is allowing us to use U.S. product design and exclusive fiber technology to launch carpet tiles in Europe; leverage relationships built through our Russian ceramic business to expand into sheet vinyl in that market; and bring knowledge gained through the acquisition of Belgian LVT manufacturer IVC to a large European distribution network. As large as we’ve grown, our opportunity remains vast, with little to no manufacturing footprint in many areas of the world that offer future expansion opportunities.

Pergo LVT
Grey River Oak
1

Segment Strengths

  1. Market leader in mid- to high-end product categories, in part due to leading innovation and design and brand recognition.
  2. Established market leadership in LVT through advanced style and performance.
  3. Ability to leverage customer relationships to enter new product categories, channels and markets.
  4. Vertically integrated, low-cost manufacturer across product categories.
Quick-Step LVT
Canyon Oak Grey
Quick-Step Laminate
Impressive Ultra

2017 Achievements

  • Extended leadership in premium laminate through successful launch of most waterproof collections ever produced, featuring propriety HydroSeal™ water-repellent technology and unique 2-meter planks
  • Solidified European LVT leadership as latest production line started up in Belgium; new capacity will focus on rigid LVT products, further expanding the breadth of our offering
  • Leveraged technology and design strengths to become market’s fashion and performance front-runner with broadest array of products
  • Strengthened position in commercial sheet vinyl with uniquely constructed acoustic flooring that can reduce sound by almost 20 decibels
  • Renovated factory in Russia to operate leading-edge sheet vinyl facility in $600 million market; assembled talented sales force and developed products tailored to market in anticipation of Q4 2018 plant start-up
  • Developed experienced carpet tile sales force across Europe to build distribution in $550 million market; production at new facility in Belgium now underway
  • Continued laminate capacity expansion in Russia to drive sales growth; expected to be complete by mid-2018
  • Announced acquisition of Godfrey Hirst, largest flooring manufacturer in Australia and New Zealand; once government approval is granted, will leverage existing distribution networks in both countries to expand product offering and grow sales
Pergo Laminate
City Oak