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Flooring North America

At the Top of a
$24.5
Billion
U.S. Flooring Market

Today, Mohawk commands a quarter of the $24.5 billion U.S. flooring market, which represents leadership across all categories. Flooring North America has leveraged product innovation, marketing strength and extensive customer relationships across all channels to build leading positions in carpet, rugs, laminate, sheet vinyl, luxury vinyl tile (LVT) and wood flooring. We are positioned to further grow our share by meeting consumer demand for more product choice, including products that are more visually appealing, longer-lasting and that provide environmental benefits. Investments in R&D are yielding technological breakthroughs that allow us to use a growing list of materials to create an even greater array of designs. RevWood Plus™, for example, is emerging as a beautiful and practical alternative to hardwood, while stain-resistant, hypoallergenic carpets provide durability to meet the needs of active families. These and other products offer differentiated value propositions at a variety of price points, with solutions tailored for the needs of the residential, do-it-yourself, apartment and commercial markets.

Mohawk Carpet Tile
Expedition III
1

Segment Strengths

  1. Leading market share in all retail channels across all product categories.
  2. Well-known exclusive brands differentiated through award-winning designs and innovative technology.
  3. Ability to leverage customer relationships across product categories.
  4. Appealing products across all price points in all product categories.
  5. Low-cost integrated manufacturing.
Karastan Wool Carpet
Cape View™
Mohawk Unified Soft Flooring
AIR.O™
6 New Plants
and Expansions
Since 2013
Karastan Rug
Cosmopolitan™ Collection
by Virginia Langley

2017 Achievements

  • Expanded leadership in super soft carpet category with successful launch of SmartStrand Silk Reserve, which offers luxurious softness and superior performance
  • Introduced new product category – unified soft flooring – with Mohawk Air.o, which has an integrated cushioned backing and is constructed with 100 percent recycled PET fiber; installs in half the time, does not wrinkle and is hypoallergenic and moisture resistant
  • Bolstered sales of luxury Karastan brand with launch of elegantly styled patterned collections in wool and SmartStrand fibers
  • Enhanced vertical integration with acquisition of Alabama fiber polymerization plant that adds nylon capacity to existing strengths in SmartStrand and polyester
  • Enhanced segmentation of commercial sales force by channel to better leverage soft and hard surface portfolios for comprehensive project solutions
  • Developed award-winning carpet tile collections that combine exceptional design with superior durability from proprietary fiber technology
  • Grew sales in rug category through new product collections including outdoor rugs and industrial utility mats
  • Revolutionized hard surface flooring with RevWood Plus, a unique wood product that offers stain, scratch and dent resistance as well as 100 percent waterproof protection by trapping liquids on the surface
  • Completing LVT expansion that will double production capacity in U.S., including new rigid collections; start-up will commence in Q2 2018
  • Extended industry’s broadest LVT offering with SolidTech rigid collection, which combines realistic surface details with spill, stain and warping resistance
  • Increased premium laminate production to satisfy increased demand for deeply embossed planks with proprietary water-resistant technology
Mohawk Wood
Revwood Plus™