Increasing Understanding and Insight on Health and Financial Well-Being
As a mutual company that operates for the benefit of our policyowners, MassMutual is focused not only on providing financial security, but also on supporting overall quality and length of life. That’s why we enable eligible policyowners to gain knowledge about their health through a variety of tools, offerings, and research so they can make informed, proactive decisions and potentially lead longer, healthier lives.
Empowering Policyowners’ Healthy Choices Through Health and Wellness Programs
MassMutual’s health and wellness programs centralize initiatives that provide policyowners with insights into their potential health risks, empower them to seek out appropriate interventions, and motivate healthy behaviors and lifestyles. Participation is available at no additional cost and is completely voluntary, with privacy and protection as a top priority. Programs employ a test and learn approach, with potential for future offerings and research studies to be launched, and others to be concluded, depending on policyowner interest and learnings. Examples of current offerings include: a genetic risk assessment service, a multi-cancer early detection test, an optional term life insurance policy rider that provides rewards for healthy behaviors, and a study of the correlation between lifestyle practices and the health and wellness of college students. Any findings have no impact on policyowners’ current policies or premiums.
Piloting Early Detection Services to Promote Longer, Healthier LivesSee footnote 25
Initiatives in 2023 included a research collaboration with Genomics, PLC, whereby eligible policyowners were offered a genetic risk assessment service that provided information about their risk for diabetes, cancer, cardiovascular disease, and other serious conditions. Among the more than 1,400 policyowners who participated in the initial pilot, one in five learned they may be at higher risk for preventable diseases, and 71 percent planned to take preventive action, such as physician-recommended diagnostic tests and health and lifestyle modifications.
We also conducted a pilot with GRAIL, LLC, whereby eligible policyowners were provided with access to early detection testing across more than 50 types of cancer, including several for which no other form of screening is available. Of more than 2,200 policyowners who participated in the pilot, nearly two dozen positive cancer signals were detected. 94 percent of participating policyowners indicated a positive overall experience with their testing.
Rewarding Healthy Behaviors with the MassMutual WELL Rider
At MassMutual, we know that individuals increasingly want to take charge of their health and well-being so they can live their best lives. That’s why we are also debuting exploratory initiatives that incentivize and reward healthy behaviors, using data from wearable devices. For example, the MassMutual Wellness-Enhanced Lifestyle and Longevity (WELL) Rider is an optional offering that gives eligible MassMutual term life insurance policyowners the opportunity to earn rewards for healthy behaviors. By voluntarily tracking and reporting their physical activity and sleep data utilizing a wearable device through the LivingWELL by MassMutual app and meeting associated goals, participants can receive cash rewards of up to 5 percent of their annual policy premium.See footnote 26