We are taking Newell Rubbermaid

to the next level. Here's how.

Make Our Brands

Really Matter

Rediscover the Joy of Writing with Paper Mate® InkJoy©

Strong brands that can win and grow in global markets start with insight-driven innovation. Our new product development process identifies unmet needs and leverages those insights to deliver superior products that engage consumers and help create lifetime connections to our brands. This innovation must be supported by the right levels of both sales and marketing investment to drive scale and make our brands really matter to our retail customers and end-users. A great example is our Writing & Creative Expression business, where innovations like InkJoy© are helping to build the equity of our Paper Mate® brand in markets across the world. Supported by a robust global marketing campaign, this revolutionary ultra-smooth writing experience is spreading the joy — and winning rave reviews from consumers and retailers alike. Differentiation that delivers premium performance at an affordable price — that's one way we make our brands matter even more.

Build An Execution

Powerhouse

Winning at the Point of Decision

To win in the marketplace we must excel in two towering capabilities of equal stature — marketing and customer development. Newell Rubbermaid is investing to develop both core competencies. This means channeling marketing resources into the big ideas that matter most and broadening distribution into new channels of growth such as e-commerce. We are also building a powerhouse customer development organization — investing in the technology and infrastructure to develop joint business planning processes and better collaborate with our retail customers to grow our categories and gain market share.

Unlock Trapped Capacity

For Growth

Increasing the Capacity to Care™

To create the fuel for reinvestment in our brands and capabilities, we are focused on simplifying the organization and attacking unproductive costs. Initiatives such as Project Renewal, the European Transformation Plan and our global SAP enterprise resource planning system implementation are key enablers to reducing structural costs, improving profitability and enhancing working capital efficiency. These efforts will unlock the trapped capacity for growth, allowing us to redeploy those savings into our best business opportunities and deliver faster, more profitable and sustainable growth.

Develop the Team

For Growth

Building a Performance Culture

Achieving best-in-class results requires a best-in-class organization. At Newell Rubbermaid we are building a performance culture in alignment with our evolving business strategy. Two key priorities are enhancing our international perspective and developing the capabilities critical to accelerating our growth agenda. Building a more competitive culture to win globally requires investment to attract top-tier talent, including professionals with meaningful experience in key emerging markets; premier training and development programs, along with rotational assignments to prepare leadership for more global roles; and increased connectivity within the organization to promote geographic expansion in a locally relevant way.

Extend Beyond

Our Borders

The Mop Bucket, Reinvented for the World

Our geographic footprint presents a significant opportunity to accelerate growth beyond our current boundaries. Our business in the emerging markets, currently about 15 percent of our net sales, is growing at double-digit annual rates. We are taking a strategic and disciplined approach to global expansion to ensure profitable and sustainable growth. Our top two focus areas are Latin America and China, where we have aggressively deployed our professional-facing brands, including Rubbermaid Commercial Products®, Irwin® and Lenox®. On the consumer side, we are expanding the Parker® fine writing presence in China and recently launched the Sharpie® and Paper Mate® writing brands in Brazil.